Pharrell Williams Releases New ‘Happy’ Signature Collection In Collaboration With Adidas

| November 4, 2014 | 0 Comments

Musician and creative force Pharrell Williams teamed up with adidas Originals to design a signature line that infuses iconic pieces with the playful, dynamic energy of the multitalented Williams. Bright colour and pop art details are on display in a collection that brings a youthful exuberance to sophisticated luxury.

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Pharrell Williams Satin Snap Track Jacket $120.00

Adidas and Pharrell Williams chose to highlight the concept of equality with their latest tennis-inspired capsule collection. Captured by Ryan McGinley, with art direction by Lloyd & Co. and styled by Jay Massacret, the images feature a multicultural cast of millennials forming equal signs, with the brand focusing on an optimistic and hopeful aesthetic.

SEE ALSO: What Is Pharrell Williams Wearing NOW?

The second delivery from the collaboration, which was announced earlier this year, includes a choice of three Superstar Track jackets in satin (pick between bright orange and green and solid white) and a tennis ball felt-inspired twist on the classic Stan Smith shoe shape (which comes in the same color palette).

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Pharrell Williams Stan Smith Tennis Shoes $120.00

SEE ALSO: Robin Thicke , Pharrell Williams Loses 1st Round In ‘Blurred Lines’ Lawsuit


The jackets hit Adidas Originals stockists and stores on October 31 for $120.00 with the Stan Smiths also available at the same price. It’s one of a plethora of capsules for both the brand (which has recently worked with Rita Ora. Kanye West is also rumored to come out with Adidas product before Christmas as well.

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Source:Yahoonews.com

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Category: Fashion & Style

About the Author ()

Darnell Moore has extensively studied music and urban culture both academically and professionally for over 20 years. His writings and posts have appeared in many major urban publications. Moore is the founder and creator of Memoirs of an Urban Gentleman. Contact him , http://darnellmmusic@gmail.com/ or https://twitter.com/@darnellmmusic/

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