L.A. Reid Underestimated Rihanna And Thought LHH Hollywood Reality Star Teairri Mari Would Be A Bigger Star

| January 9, 2016 | 0 Comments

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Veteran record executive L.A. Reid, who is currently the Chairman/CEO of Epic Records talks about underestimating Rihanna and thinking Teairra Mari, who he signed on the spot 10 years ago, would be the bigger star.

L.A. Reid, from an excerpt from the book, “Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who’s Next,” a memoir by himself along with Joel Selvin:

“Teairra was a star when she walked into the room. She captured the room when she did her audition. We fell in love with her from day one.” said Reid.

When it comes to Rihanna, Reid, recalls the first time meeting her.

Reid says:

“I first laid eyes on her in the hallway. I didn’t know she was a singer or anything, just a pretty girl standing outside somebody’s office.”

“Then Jay Z burst into my office.”

“You have to see this girl, so we went back to his office and he introduced me.”

While he was mesmerized over Rihanna’s eyes and singing, Reid still admits that he thought Teairra Mari, who is currently on ‘Love and hip hop Hollywood’. would blow up quicker and larger than the Bad Gal, but he was wrong.

He continues to explain:

“After signing Rihanna, Jay Z and his team did the A&R for her first album, and I had nothing to do with it. The funny thing about Rihanna’s success was that we signed two girls at that time — Rihanna and a lovely young lady named Teairra Mari. We had an in-house company showcase and Beyoncé happened to be there with Jay Z. Teairra Mari, Rihanna, a four-girl group called Black Butterfly and Ne-Yo performed. At the label, we thought Teairra Mari would be the big star. We spent more time on her, did more work on her, paid more attention to her. Rihanna already had a hit with “Pon De Replay,” but we still thought it was the other girl.”

Rihanna now has her own record label and recently landed a 25 million dollar endorsement deal with Samsung and is expecting to drop her highly anticipated Anti this year with a world tour.

SEE ALSO: All Hail The Queen! Rihanna Drops Teaser For Her Highly Anticipated New Album Anti

Subsequently Detroit native Teairra Mari, who is now a reality star on Love & Hip Hop Hollywood was dropped by the label after disappointing sales her debut album. Rihanna’s debut album on the other hand went double platinum.

TBT! Beach loving! #miami☀🌴

A photo posted by 💋Teairra Mari 💋 (@misstmari) on

Reid’s Memoir is available for pre-order NOW and will be released on February 2nd. bit.ly/singtomebook

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About the Author ()

Darnell Moore has extensively studied music and urban culture both academically and professionally for over 20 years. His writings and posts have appeared in many major urban publications. Moore is the founder and creator of Memoirs of an Urban Gentleman. Contact him , http://darnellmmusic@gmail.com/ or https://twitter.com/@darnellmmusic/

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