And just like that It’s HERE! After several title changes and years of buzz singles Kanye West’s highly anticipated album ‘The life of Pablo’ was finally released to the public while West performed on ‘Saturday Night Live’ early Sunday morning, on Valentines day, but 3 days past the due date.
Baffled were his fans the moment Kanye West shouted out like a mad scientist, (fast and in barely understandable words), “The album is available right now, RIGHT NOW!”
“Did he Just drop his new album?”
The album is streaming exclusively through Tidal, and West’s website for one full week before enjoying a wider release.
The Life of Pablo is just the latest in a string of major releases tied to Tidal in some way. Rihanna’s ANTI enjoyed a similar window of streaming exclusivity, and Beyoncé’s new single “Formation” premiered on the service last weekend. West and Tidal will retain complete control of the album’s digital sales until next weekend.
The road to The Life of Pablo has been bumpy, to say the least. Rumors about his follow-up to Yeezus have circulated regularly since that album’s release — at one point, it seemed plausible that he would release a companion record within a few months — and the recording process has been complicated by West’s new fatherhood and his plunge into the fashion world. A series of singles released throughout 2014 and 2015 — paternal love tribute “Only One,” Rihanna collaboration “FourFiveSeconds,” the grimy “All Day” — suggested an album was on the horizon, but they came and went without a larger release.
After releasing “Real Friends” and a snippet of non-album track “No More Parties in L.A.” on January 8th, West announced that the album still known as SWISH would be released on February 11th. In the month since then, he’s changed its title to Waves, picked a fight with Wiz Khalifa and Amber Rose on Twitter, booked a date on Saturday Night Live, threw the world’s largest listening party, and changed the title again.
But now… just like your favorite ‘life of the party’ cousin waking you up out of a deep slumber, arriving in the wee hours of the morning to pick you up and take you on an adventure to who knows where, it’s here…
… and it’s just short of a religious experience.
‘Feedback’: “heyyy yall hear about the good news yall sleeping on me huh had a good snooze wake up nigga WAKE UP!”
Category: urban music