Beyonce’s ‘Lemonade’ Brought 306 Million Global Streams And Over A Million New Subscribers To Tidal

| May 13, 2016 | 0 Comments


While there have been a lot of talk about Drake’s new album ‘Views’ selling more than Beyonce’s visual album ‘Lemonade’, but to compare the two albums would be foolish. For starters, Drake’s album ‘Views’ is an audio album and Beyonce’s Lemonade is a visual album. Second, I don’t think when Beyonce put together ‘Lemonade’ her intentions were to take over the charts like DRAKE’S ‘VIEWS’ HAS DONE, instead her intentions were to put out a complete piece of artwork or product that will increase membership for her music streaming company she owns with her husband Jay Z. Did she achieve here goal?

So far, the results have been pretty good for Tidal. According to a report in the New York Times, Lemonade “has resulted in 306 million global streams for songs from the album,” with about 75 percent of those coming from the United States. The report continues:

“Tidal said that it gained 1.2 million user sign-ups, including free trials, in the first week that “Lemonade” was available. In February Kanye’s ‘The Life of Pablo’ more than doubled Tidal’s subscribers from around 1 million to 2.5 million to make for a good One two punch for paid Tidal subscribers. The latest surge of memberships could push Tidal memberships over 4 million. Not bad for a very young streaming company who launched in March 2014.

As for its competitors, Spotify said that it had 30 million paying subscribers globally; Apple Music said it had 13 million.

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Category: Celebrity news

About the Author ()

Darnell Moore has extensively studied music and urban culture both academically and professionally for over 20 years. His writings and posts have appeared in many major urban publications. Moore is the founder and creator of Memoirs of an Urban Gentleman. Contact him , or

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