Beyonce Debuts New Clothing Line ‘Ivy Park’ And The Video Will Send Chills Down Your Spine

| April 1, 2016 | 0 Comments

Beyonce debuted her athletic clothing line, Ivy Park, Thursday, and the video will bring chills down your spine. The Mega star talks about a park that she goes to face her fears: Ivy Park, which is also the name of her new clothing line.

In the voice over featured throughout the video, Beyoncé shares the message behind her line, explaining how running was a huge outlet for her during her adolescence.


“I’d wake up in the morning, and my dad would come knocking on my door and tell me that it’s time to go running. I remember wanting to stop, but I would push myself to keep going. He taught me discipline,” she shares, adding. “And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me. The sunshine through the trees. I would keep breathing.”

The 34-year-old superstar adds that when she needs to overcome fears now, she returns to those park runs with her dad.

“There are things I’m still afraid of,” she says. “When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”


Several pieces of which Beyoncé is wearing herself in the video will be sold in 50 countries at 12 different retail chains. Per, Ivy Park will be comprised of 200 pieces, a mixture of sports bras, leggings, print jackets, bodysuits, varsity socks, and more. (Prices will range from $30 to $200.)

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Category: Fashion & Style

About the Author ()

Darnell Moore has extensively studied music and urban culture both academically and professionally for over 20 years. His writings and posts have appeared in many major urban publications. Moore is the founder and creator of Memoirs of an Urban Gentleman. Contact him , or

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